DMD New York attendees this year noticed that there was American List Counsel Inc. did not have a booth in the exhibit hall. It wasn’t an oversight. The Princeton, NJ-based list firm is “testing” the idea of not exhibiting at certain conferences, said Fran Green, president of data management for ALC. ALC is questioning whether it is effective to exhibit. However, the firm is booked for the Direct
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DMD New York attendees this year noticed that there was American List Counsel Inc. did not have a booth in the exhibit hall.
It wasn’t an oversight. The Princeton, NJ-based list firm is “testing” the idea of not exhibiting at certain conferences, said Fran Green, president of data management for ALC.
ALC is questioning whether it is effective to exhibit.
However, the firm is booked for the Direct Marketing Association’s fall conference in New Orleans.
