AIM has changed its name to the Association for Interactive Marketing.
The old name, the Association for Interactive Media, did not accurately describe what AIM’s mission has become, said Ben Isaacson, AIM’s executive director. The new name will reflect the group’s focus on the use of interactive opportunities to strengthen multi-channel marketing.
"We’ve been focused on marketing for the last four years as a subsidiary of the DMA," Isaacson said. "It’s a natural evolution for us."
The re-branding is also geared toward "the needs of traditional marketers in the interactive space," said an AIM statement. The group started in 1993 focused on interactive TV. In 1996, it became the Association for Interactive Media, and joined the Direct Marketing Association in 1998 as a subsidiary.
"A number of industry people have referred to it as a marketing group over the years anyway, so it will be a seemless transition," Isaacson said.
A new Web site (www.imarketing.org) has been unveiled as well. Enhancements to the revamped AIM site include industry research and news; ways to participate; and detailed "about AIM" information for members and others. Other features will be added later.
AIM is a subsidiary of the Direct Marketing Association, New York.
In other AIM news, keynote speakers for the net.marketing conference have been announced. They include Robert Friedman, president of AOL Worldwide Interactive Marketing and TV; Andrea Weiss, president of Delia’s Corp.; and Roy Williams, author of the book series "Wizard of Ads."
Net.marketing will be held May 7 and 8 at the Hilton New York.
