Godiva Chocolatier Inc. has chosen catalog design firm AGA to redesign its holiday 2001 catalog. Improvements include showing the chocolates in lifestyle, aspirational settings, such as the chocolates being used as place settings. The redesign also references the Web site address and Web site programs such as a chocolate guide, and features "whimsical tips that encourage personal consumption," according
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Godiva Chocolatier Inc. has chosen catalog design firm AGA to redesign its holiday 2001 catalog.
Improvements include showing the chocolates in lifestyle, aspirational settings, such as the chocolates being used as place settings.
The redesign also references the Web site address and Web site programs such as a chocolate guide, and features "whimsical tips that encourage personal consumption," according to a company statement.
AGA will also design certain catalogs for Godiva in 2002.
