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Advo President Resigns

Beth Bronner, Advo Inc.’s president and chief operating officer, has resigned to pursue other opportunities. Gary Mulloy, the company’s chairman and chief executive officer, will assume Bronner's day-to-day duties until a replacement is named. "Despite my decision to leave, I agree with Advo’s overall direction and continue to believe in the strength of its business model," said Bronner in a statement.

Beth Bronner, Advo Inc.’s president and chief operating officer, has resigned to pursue other opportunities.

Gary Mulloy, the company’s chairman and chief executive officer, will assume Bronner's day-to-day duties until a replacement is named.

"Despite my decision to leave, I agree with Advo’s overall direction and continue to believe in the strength of its business model," said Bronner in a statement.

The announcement of Bronner's resignation came at almost the same time as the release of the company's financial statement, but Advo spokesperson Chris Hutter said that was a coincidence.

The Windsor, CT-based targeted mail firm revealed yesterday that its second quarter revenue was $271.8 million, up 3.6% from the $262.4 million seen in second quarter 2000. The company’s net income was $9.2 million, up 9.7% from $8.4 million.

Advo had a 4% revenue-per-piece increase, to $38.66. The company mailed 808.3 million packages, up 3.6% from the level during the same period last year.

However the number of pieces per package 5.7% to 7.9. Advo attributed this to softness in its medium-sized local and regional client base.

According to Hutter, Bronner announced her decision to leave earlier this week, and has already left the company. "We observe a quiet period right before earnings. The timing wasn't the best but there is no linkage," Hutter said.

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