The Adam & Eve catalog is testing a new 8 1/2-by-11 inch format, a sharp contrast to its standard 5 1/2-by-8-inch format.
The Adam & Eve catalog is testing a new 8 1/2-by-11 inch format, a sharp contrast to its standard 5 1/2-by-8-inch format.
“Adam & Eve’s catalog has been copied [by other adult companies] so many times, we wanted to try something new,” said Cindy Lutz, marketing director of the Hillsborough, NC firm., in a statement
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“We test so many things every year: designs, products, you name it. We felt it was time to reformat and see what type of response we got.”
Another reason for the change:
“With Web sites, particularly adult websites, so popular, visual stimulation is a must,” she noted. “Plus, as America gets older, it gets harder to read the small print!”
