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Acxiom, Targus Roll Out Caller ID Product

Acxiom Corp., Conway, AR, and Targus Information Corp., Vienna, VA, have introduced a new call-processing database application. The caller-identification service for telecommunications companies is Dubbed CallerName Express.The service leverages a national database of telephone numbers linked to names, addresses and other attributes that has been built using Targus' Linkage Technology. The result

Acxiom Corp., Conway, AR, and Targus Information Corp., Vienna, VA, have introduced a new call-processing database application. The caller-identification service for telecommunications companies is Dubbed CallerName Express.

The service leverages a national database of telephone numbers linked to names, addresses and other attributes that has been built using Targus' Linkage Technology. The result is a network of over 700 million telephone numbers for fulfilling caller-name identification queries.

The first customer for CallerName Express is expected to be signed up during the second quarter of 1999, Acxiom said. A free three-month trial of the new product is being offered to qualified customers who sign a service bureau trial agreement by April 30.

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