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Acxiom Lowers Earning Expectations, Cites Reduced Orders

Acxiom Corp. shares fell as much as 35% after the developer of direct- mail databases said fourth- and first-quarter profit would be below analysts' estimates. Acxiom shares fell $7 3/8 to $13 1/2 in early trading today. The Little Rock, AK-based company said profit for the period that ended Saturday would be 10 cents to 12 cents a share, excluding one-time charges, which is less than the 36 cents

Acxiom Corp. shares fell as much as 35% after the developer of direct- mail databases said fourth- and first-quarter profit would be below analysts' estimates.

Acxiom shares fell $7 3/8 to $13 1/2 in early trading today.

The Little Rock, AK-based company said profit for the period that ended Saturday would be 10 cents to 12 cents a share, excluding one-time charges, which is less than the 36 cents forecast by analysts.

Acxiom made the announcement after the market closed on Friday.

The company said customers have reduced orders because of the slowing economy.

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