Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.
The new system relies on the data assets Acxiom acquired in 2004 when it purchased Claritas Europe and Consodata. The first countries in which Personicx International will be available are the U.K.; Germany; France; Spain; the United States; Poland; the Netherlands; and Portugal.
“While [products sold] country by country may often be similar, the buyers of these products and the brands they purchase vary greatly by country of origin and the relative life stages of those consumers,” said Bruce Carroll, Acxiom’s strategic development leader, in a statement.
Carroll continued, “…we now have a consistent analytical framework to identify high or low penetration in specifically identified segments across countries.”
