24/7 Real Media Inc., an online advertising services company, has acquired Web analytics provider Insight First, for an undisclosed sum.
Insight First founder and CEO Tony Schmitz is joining New York-based 24/7 Real Media as chief technology officer. He will report to 24/7 CEO David Moore.
“Insight First is a pre-eminent Web analytics firm,” said Moore, in a statement. “The addition of its capabilities to our suite of technology solutions is a major development for our company.
