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What Makes a Great Multichannel Marketer?In my corporate presentations on talent management, I talk a lot about the value of "A" talent. ... |
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Taking a Centralized Approach to E-Mail Marketing
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactions and customer service. But these messages are often sent without any knowledge of each other, much less coordination. E-mail centralization can overcome that hurdle....
Location and Design Essential to Kohl's Expansion Success
Expansion into markets congested with competitors illustrates Kohl's commitment to growth. But it may also result in less than optimal ROI...
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub...
Q&A: In-Store Pick-Up Making Retailers True Multichannel Players
Store pick-up has become all the rage for consumers since retailers like Circuit City and Wal-Mart started giving Web buyers the option...
The Eyes Have It: The Science of Eyeflow
While reading books, the average Joe will start in the upper left corner, and follow the text to its conclusion on that spread, at the lower right. But with a catalog, the eyeflow is quite different. Discover where the average consumer looks first, and what that means to your catalog....
Will the Economic Stimulus Promotions Pan Out?
Just as Americans laugh at the piddley amount of money they are receiving from the government as part of its economic stimulus package, marketers are trying to take it away...
Selling More: Better By The Bundle
Selling more is always better than selling less, right? But marketers don't always work as hard as they should to get larger orders. Bundling of services and products can boost customer satisfaction—and the bottom line...
Engagement Sells: How Online Content Can Move Product
Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, newsletters, microsites, etc.) are evaluated based on the amount of time a prospect or customer spends with the information, either in print or online....
Target To Bloggers: Drop Dead
Hey Target: Wake up and smell the blogosphere. Click here and read why Public Relations guru Len Stein says Target's communications policy doesn't match its customer experience. ...
Three Basic Tips For Marketing Success
Sometimes the simple things in life are the best. Good marketing isn't hard if you know the basics. Here's three easy tips to success....
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