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Q&A: Sears Takes the Amazon RouteRetailer Sears is remaking itself for the 21st century. That's no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings... |
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Analytics Drives Frederick's Of Hollywood's Multichannel Strategies
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But...
Consumers Sticking Close to Home Helps Duncraft Feather Its Nest
Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing...
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog's ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa's got a brand new bag of metrics to contend with...
Creamy Loyal Center
Everyone loves giving gifts. And everyone loves getting something for themselves even more. That's why the perks of Godiva Chocolatier's first-ever loyalty...
Screw It, Let's Ride
When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration...
Does Your Branding Measure Up?
It's no secret that today many brand marketers are taking cues from direct marketers. They're making their campaigns measurable and discovering the power...
Top 10 E-mail Appending Mistakes to Avoid
E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database...
Net is Newspapers’ Best Opportunity Yet: Digital Survey
Though this would seem to be the worst time in the newspaper industry’s history, the Internet presents it with its best opportunity to date...
Old-Media Execs Launching Paid-Content Firm
Three of the most well-known names in old media have teamed up to launch a company that aims to help newspapers and magazines charge subscription fees for online content...
Taking a Centralized Approach to E-Mail Marketing
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactions and customer service. But these messages are often sent without any knowledge of each other, much less coordination. E-mail centralization can overcome that hurdle....
