mobile

Between opt-outs and email address changes, any brand's email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it's imperative that marketers always have acquisition tactics in the field to...More

I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we've heard year after year that...More

We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers....More

It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...More

Disney may be a small world after all, but it takes big people to access it, especially via mobile devices. Disney’s efforts into building a database of mobile numbers is designed to be “for kids, enabled by parents.”...More