ROI Articles in Chief MarketerMarketers Need New Measurements for the Digital EraBetter technology, better research and better analytical models are providing ever-greater insight into the value of communications plans and their impact on business. ... Database Marketing and ROIMeasure the ROI of your database marketing programs in the three basic business objectivesacquiring new customers, retaining existing customers, or cross-selling.... ROI Essentials for B-to-B Direct MarketingROI measurement is a bit more complex for B-to-B DMers than on the consumer side.... Is Marketing ROI Dead?What makes gauging marketing ROI difficult is the isolation of needed information. Marketers need to realize that it’s not realistic to function long term in a silo where you can’t align your activities and successes with the rest of the organization.... Marketing Accountability and ROI, Part I Back to the Future of Marketing ROIMarketing ROI as an enabler of enhanced fiscal performance.... Set up ROI Measures in AdvanceIf there is a single inviolate rule in database marketing, this is it.... Using ROI Metrics To Shape Your Direct Marketing PlanJustification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing funds.... Want ROI? Think TeamworkThanks to improving data tracking tools, bean counters in the finance department might become defenders of marketing budgets during belt-tightening periods.... The ROI of Television AdvertisingROI-Positive Advertising transcends both brand-building and direct response advertising to deliver a measurable, positive return on investment. ... |
ROI-The NumbersQuest for ROI Drives Media SpendingThe quest for measurable return on investment is playing a large role in how advertising dollars are allocated, whether spending is being increased or shifted from one medium to another.... CEOs Question ROI of IncentivesNearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was "far less than expected" or "less than expected", up from the 11.3% in 2005.... Are Marketers Measuring Up to ROI?A survey of marketing professionals revealed that more than half believe their dashboard use, marketing ROI technology use or projections employing ROI planning is weaker than it should be.... ROI BuffetStats and factoids on ROI.... Calculating True B-to-B ROIIn B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic. ... ROI Resources on the WebRate of returnWikipedia postings and articles on ROI... Return On Investment - ROITechnorati's ROI-related blog postings... Marketing ROI CalculatorMarketing Today's website offers a free Campaign Marketing ROI Calculator.... |
