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Database Marketing and ROI
Measure the ROI of your database marketing programs in the three basic business objectivesacquiring new customers, retaining existing customers, or cross-selling....
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Is Marketing ROI Dead?
What makes gauging marketing ROI difficult is the isolation of needed information. Marketers need to realize that it’s not realistic to function long term in a silo where you can’t align your activities and successes with the rest of the organization....
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Using ROI Metrics To Shape Your Direct Marketing Plan
Justification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing funds....
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Want ROI? Think Teamwork
Thanks to improving data tracking tools, bean counters in the finance department might become defenders of marketing budgets during belt-tightening periods....
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The ROI of Television Advertising
ROI-Positive Advertising transcends both brand-building and direct response advertising to deliver a measurable, positive return on investment. ...
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Quest for ROI Drives Media Spending
The quest for measurable return on investment is playing a large role in how advertising dollars are allocated, whether spending is being increased or shifted from one medium to another....
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CEOs Question ROI of Incentives
Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was "far less than expected" or "less than expected", up from the 11.3% in 2005....
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Are Marketers Measuring Up to ROI?
A survey of marketing professionals revealed that more than half believe their dashboard use, marketing ROI technology use or projections employing ROI planning is weaker than it should be....
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