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Dashboard Articles in Chief Marketer

Marketing Dashboards: The Visual Display of Marketing Data

Jeff Zabin's thorough explanation of how marketing dashboards can create a new dimension of data analysis....

Keys to An Effective Marketing Dashboard: Part One

A marketing dashboard is a collection of what are believed to be the most critical diagnostic and predictive metrics, organized in a way to promote the recognition of patterns of performance....

Keys to An Effective Marketing Dashboard: Part Two

In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely....

Keys to an Effective Marketing Dashboard: Part Three

Pat LaPointe looks at the role of a financial framework in part three of Keys to an Effective Marketing Dashboard...

Keys to an Effective Marketing Dashboard: Part Four

Pat LaPointe covers the use of brand scorecards in part four of Keys to an Effective Marekting Dashboard...

Keys to an Effective Marketing Dashboard: Part 5

Pat LaPointe covers designing an engaging user interface for your marketing dashboard in part five of his series, Keys to an Effective Marketing Dashboard...

Dashboard Surveys

Survey Asks: Are Marketers Measuring Up to ROI?

A survey of marketing professionals revealed that more than half believe their dashboard use, marketing ROI technology use or projections employing ROI planning is weaker than it should be....

Boost the ROI Benefits of Analytic CRM

SAS recommends using dashboards to boost the ROI benefits of your CRM efforts....

Marketers Suffer from a Metrics Deficiency: Survey

Survey shows most marketers lack a dashboard for tracking and adjusting their marketing spending....

Dashboard Resources on the Web

Shop.com

Shop.com puts all your dashboard vendors in one place....

Dashboard Confusion

Intelligententerprise.com has an in-depth article on understanding the function of a dashboard....