MEDIA 360 : Magazines
Back to Print with Custom Publishing(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.... Myths of Magazine EngagementAn article in a recent “Ad Age” noted that “engagement" has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.... |
TOP STORIES
The Benefits of Making the List
If applying to be on a list of companies compiled by a respected print or online publication isn’t in your marketing plan, it should be...
Yoga Journal’s E-Zines Help Its Print Business
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions. ...
Homemade Measurements for Magazines
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers....
Fallout from Ford's Gay Media Flip-flopping Continues
A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done. ...
Reader Engagement Tool Intriguing Advertisers
When “Adweek” used a tool from New York’s Monroe Mendelsohn Research (MMR) for helping to measure reader engagement across 211 consumer magazines in its annual March “Hot List” issue, Bob Shullman felt a measure of redemption. ...
Recognizing Reader Engagement
I always look for "Adweek'"s Hot List of Magazines, but the March 14 lead really caught my attention. After all these years of wanting to measure reader engagement -- i.e, getting beyond PIB ad pages and total audience -- and wishing for a magazine-to-magazine ranking, ...
Serious Competition or Opportunity?
Something very interesting is going on: Magazines are becoming catalogs and catalogs are becoming magazines. This is nothing like the magalogs of days gone by that simply added some editorial to a standard catalog....
