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Considerations for Measuring Catalog Influences on Web SalesBoth traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked... |
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Considerations for Measuring Catalog Influences on Web Sales
Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked...
Leading Questions: Chief Marketer's First Prospecting Survey
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,...
Measurement and Media Planning are Key to Online Video Success
Congratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How...
The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times...
Café Express Gets Customer Insight From Free Breakfast Offer | Morning (Word) of Mouth
Ask Michelle Gardner, and she'll probably tell you breakfast is the most important meal of the day. Gardner, marketing manager at Caf Express Restaurant...
Surveys Help Toshiba Scan for Satisfaction
Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have...
What’s your E-mail Marketing Story?
Want to get better results from your email campaigns? Why not try telling a compelling story? Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story? ...
Why Cross-Media Analytics Matter to You
Media departments are no place for guessing. With millions—even tens or hundreds of millions—of dollars at stake, clients want hard data showing that their budgets are being well spent....
A Better Handle on Your ROI Will Boost Marketing's Status in Your Organization
Billboards and brand advertising. Trade shows and podcasts. Social media and search. Direct mail and print. The ever-evolving and ever-more-crowded media...
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog's ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa's got a brand new bag of metrics to contend with...
