Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It’s offering e-mail addresses and other data for targeting more than 45 million consumers and 5 million companies.
Data is being offered for one-year annual licenses for unlimited use. This arrangement is intended help marketers nurture prospects with multiple communications over time, rather than depending on a single e-mail blast.
With e-mail marketing response rates declining and marketing sales cycles getting longer, marketers need to find new ways to increase the impact and efficiency of campaigns, according to the data company.
The ZoomInfo database can be segmented to create more than 24 categories of e-mail prospecting lists. Consumer profiles contain such details as career history, educational background and insight into business activities, such as board and trade group membership.
Waltham, MA-based Zoom uses Internet search engine technology to gather information from company Web sites, news feeds and other online sources. It typically adds 20,000 new profiles to its database each month. Its data is updated daily.
Only companies that agree to comply with federal Can Spam list regulations will be eligible to license ZoomInfo data for direct marketing and lead generation programs.
All e-mail sent to ZoomInfo lists will be required to include a visible opt-out link, valid return e-mail address, physical mailing address, a non-misleading subject line, and must be sent from a person.
Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It’s offering e-mail addresses and other data for targeting more than 45 million consumers and 5 million companies.
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