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The Read Group has acquired Meta-Morphix, a British database marketing services company.
Terms were not disclosed.
Meta-Morphix’s managing director Rob Salmon will retain his title, as will head of operations Rupert Tomalin and head of information technology, Andy Walton.
“Meta-Morphix enjoys an enviable reputation with many of the UK’s largest mailers, agencies, catalogers and retailers,” said Read CEO Mark Roy, in a statement. “The opportunity to acquire total ownership of these assets and to better align them with Read’s data management capabilities will both improve the Group’s reach and enable us to offer clients a more holistic approach to data consultancy and product offerings over coming years.”
