National Smokers Survey Responders
A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity.
SELECTIONS: Phone number, e-mail address, age, gender, brand, purchase behavior, state/SCF/ZIP
PRICE: $85/M (non-smoker-related offers); $600/M (smoker-related offers)
CONTACT: Direct List Services Division, Lake Group Media Inc., 914-925-2486
Counselor
The Advertising Specialty Institute is offering Counselor magazine's list of 7,088 subscribers. Counselor focuses on the promotional products industry, including corporate gifts and incentives. Distributors and suppliers are among its readers. E-mail addresses are available.
SELECTIONS: Phone number, job title, number of employees, SIC code, industry, max per company, state/SCF/ZIP
PRICE: $150/M
CONTACT: Walter Karl Inc., 845-732-7054
Religious Donors to Health Causes
Identifies 1.9 million contributors; about 65% are women, average age 63. Segments are offered for Roman Catholic, Jewish and Protestant donors. Direct mail is the source.
SELECTIONS: Hotlines, gender, age, religion, presence of children, ethnicity, lifestyle, state/SCF/ZIP
PRICE: $80/M
CONTACT: Trinity Direct LLC, 973-283-3600
Telephone Survey Says
Thirty-five million names with political affiliations are listed here, including 10 million from the last 12 months. Data comes from automated telephone surveys, collected from touch-tone responses or through use of speech-recognition software. It's available for rental, data overlays or licensing.
SELECTIONS: Phone number, age, income, credit card, political affiliation/interest, recency, state/SCF/ZIP
PRICE: $120/M (base)
CONTACT: Lighthouse List Co., 800-684-2180
Premier U.S. Time-share Owners
Nearly 3.5 million buyers are listed. They paid approximately $14,500 to stay at resort properties for a specified number of weeks each year. A typical time-share owner is about 50 years old, married and earns $79,000 annually. The sources are telemarketing and point of sale.
SELECTIONS: Resort name/location, phone number, homeowners, presence of children, income, state/SCF/ZIP
PRICE: $200/M
CONTACT: Teramedia Corp., 407-420-1108
Success by Degrees Business Executives
This is a list of 866,000 who registered for or expressed interest in various degree, certificate and training programs for business execs. The courses were offered online. E-mail response is the source.
SELECTIONS: Job function/title, phone number, gender, state/SCF/ZIP
PRICE: $150/M
CONTACT: List Bargains Division, Media Source Solutions, 201-384-5523
Magazine Subscriber Self-Reported COAs
Some 2.4 million names from the last six months and 414,000 from the last 30 days are available. Data comes from magazine subscribers who reported a change of address. The original sources are direct mail and the Internet.
SELECTIONS: Adult's/child's age and gender, income, homeowners, dwelling type, length of residence, ethnicity, religion, mail order buyers, donors, marital status, credit card type, sweepstakes type, hobbies, state/SCF/ZIP
PRICE: $90/M (last-30-day names)
CONTACT: Avrick Direct Inc., 323-662-1143
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