NEW LISTS
TV Guide Crosswords
The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts. The unit of sale ranges from $10 to $16. Subscriptions are direct to publisher or agency sold.
Selections: Gender, change of address, paid, source, hotlines, renewals, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, 215-968-5020
Democratic Donor Files
Two lists of Democratic Party donors have come on the market recently. There are 206,782 contributors on the Democratic Women Who Donate file. Top Dollar Democratic Donors identifies 215,950 men and women who made contributions. The donors on the second file gave between $250 and $1,000-plus to Democratic candidates or organizations. The source is direct mail.
Selections: Gender, telemarketing, state/SCF/ZIP
Price: $85/M (women); $100/M (large donors)
Contact: Atlantic List Co. Inc., 703-528-7482
Astrology Buyers
Samantha Astrology Buyers consists of 6,100 individuals who spent $23.95 for astrology information in December 2003. Another 4,000 who paid $20 to receive astrology reports are named on the Veronica Foster Astrology Buyers file. Home addresses are provided. The source for both files is direct mail.
Selections: Gender, state/SCF/ZIP
Price: $95/M (Samantha); $90/M (Veronica Foster)
Contact: Walter Karl Inc., 845-732-7056
FT High Net Worth Individuals
The Financial Times newspaper has built a database identifying wealthy Britons, using subscription records gleaned from eight related publications. Financial Times High Net Worth Individuals offers a total of 11,288 active subscribers. Kroll Direct Marketing manages the file. The sources are direct mail and Internet subscriptions to Financial Advisor, International Financial Advisor, Investment Advisor, Mandate, Money Management, Pensions Week, Pensions Management and The Banker. Some are controlled circulation publications. Most of these postal addresses are in the United Kingdom. Only 420 U.S. records are available.
Selection: Country
Price: $305/M
Contact: Kroll Direct Marketing, 609-275-2900
Credit Card Applicants
Money to Burn Credit Card Applicants is a list of 364,289 consumers who have received a new credit card or applied for one within the last 30 days. The file identifies individuals who made purchases in the last 60 days in response to infomercials, magazine ads or Internet promotions. It also includes direct response magazine inquirers.
Selections: Gender, household income, credit card type, phone number, state/SCF/ZIP
Price: $85/M
Contact: TMA List Brokerage & Management, 703-547-4950
HRDocs.com
Some 11,600 buyers of labor law posters for the workplace are identified on the HRDocs.com file. Federal and state laws require employers to display posters with information on labor rights. HRDocs.com sells these posters online and provides other services to human resources officials and other executives who are responsible for labor law compliance. More than half the purchasers are women.
Selections: Job title, number of employees, annual revenue, gender, state/SCF/ZIP
Price: $115/M
Contact: Lake Group Media Inc., 914-925-2475
Patrick Holford's Wellness Advisor
List owner Phillips Health LLC is offering the Patrick Holford's Wellness Advisor newsletter file that identifies 15,244 active subscribers. The newsletter focuses on nutrition, vitamins, herbs and other supplements for promoting health. An annual subscription costs $39.95.
Selections: Gender, age, income, state/SCF/ZIP
Price: $140/M
Contact: Phillips Health LLC, 301-340-7788
Proud to Be Irish Connoisseurs
This is a postal file naming 1.7 million people of Irish heritage. Data for the Proud to be Irish Connoisseurs file is derived from Web site surveys. These individuals indicated their ethnic pride and requested offers from third-party advertisers.
Selections: Hotlines, gender, age, income, phone, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, 203-778-4110
Young Hip Chix
Markettouch is touting a compiled list of 277,600 professional women. The Young Hip Chix file names nurses, cosmetologists, dietitians and dental hygienists ranging in age from 18 to 39. Sources include the state departments and agencies where the women received training and licenses to practice their profession. Most of those listed manage households with children.
Selections: State/SCF/ZIP
Price: $70/M
Contact: Markettouch, 609-844-7560
Soccer Moms
Women who bought products and services to make their lives easier are listed on the Soccer Moms file. This postal/e-mail list's universe consists of more than 3.6 million names. It's available from owner Take 5 Solutions LLC, a direct marketing firm. The source is direct response. The women listed here spent between $25 and $250, with $55 being typical. Their average income is $45,000. Telemarketing inquiries are considered.
Selections: Dollar amount spent, hotlines, age/age range for adults and children, country, credit card buyers, demographics, dwelling type, ethnicity, gender/gender of child, homeowner, household income, length of residence, lifestyle, marital status, presence/number of children, phone numbers, state/SCF/ZIP
Price: $100/M
Contact: Take 5 Solutions LLC, 561-962-4155
Retirement Association Members
This file names more than 6.8 million seniors. Fifteen separate list segments are available, broken down by age and income. The records come from retirement associations. Telemarketing is allowed.
Selections: Hotlines, income, phone, religion, state/SCF/ZIP
Price: $85/M
Contact: Byrum & Fleming, 800-850-1711
Government Buyers List
A recently compiled list of 50,000 state government agencies that have made online purchases of products and services from the federal government. Records were compiled from state government agencies. The file identifies the specific product or service purchased. Counts are available for Maine, Virginia and California. Counts for Florida and Texas are scheduled for release in April. To date, most of the online transactions listed here have originated from California. Telemarketing is allowed.
Selections: SIC, agency, business/industry type, phone numbers
Price: $200/M
Contact: GPM Associates Inc., 561-493-7490
Sensory Magazine
Publisher and trade show producer TTG Asia Media Pte. Ltd. is offering a file of 6,000 subscribers to Sensory magazine, which targets doctors and dentists in Singapore. Sensory reaches members of the Singapore medical and dental associations. It's a lifestyle magazine with articles about cars, travel, entertainment, finance, real estate and the arts.
Selections: None offered
Price: $1,800 (entire file)
Contact: Rubin Response Management Services Inc., 847-619-9800
Executive Solution Journal
Executive Solution Journal's e-mail and postal lists are available. This business magazine features articles by senior executives, with a focus on case studies. At least 40% of subscribers are men. There are 394,611 names on the two files.
Selections: Number of employees, job function/title, sales volume, industry, state/SCF/ZIP
Price: $200/M (e-mail); $125/M (postal)
Contact: Direct Media Inc., 703-707-8682
Hispanic Connoisseur Segments
These two Hispanic postal files are derived from Web site surveys. The individuals listed here asked to receive third-party offers. One file, Hispanic SOHO Connoisseurs, identifies 179,100 home-based businesses. The other, Spanish Speaking Connoisseurs, provides the names of 355,000 consumers.
Selections: Hotlines, phone numbers, gender, age, income
Price: $85/M
Contact: Catamount Group, 203-778-4110
North American Magazine Exchange
The North American Magazine Exchange file offers 484,493 subscribers from the past 12 months. The exchange provides direct mail subscription sales services for more than 400 publishers. Counts are available for 29 magazine categories. Among the largest available are subscribers to women's, sports, automotive and children's magazines.
Selections: Category, hotlines, income, age, child age, ethnicity, religion, lifestyle/interest, gender, state/SCF/ZIP
Price: $95/M (last-12-month subscribers)
Contact: Lake Group Media Inc., 914-925-2406
Nyberg Lists
The Nyberg Business-to-Business Solutions database has been subdivided into several new lists. The main database, with 15.5 million records, is compiled from Yellow Pages, business directories, SEC filings, Better Business Bureau data, new business registrations, trade journals and address changes from the USPS. One of the files, SOHO Business Owners, offers 2.8 million records. Other breakout files include Hispanic business owners (with 115,286 names); Female business owners (945,000); Asian business owners (160,000); and Office Supply Resources (103,473).
Selections: Hotlines, phone/fax numbers, credit score, title, number of employees, years in business, sales volume, SIC, state/SCF/ZIP
Price: $40/M to $100/M
Contact: Markettouch, 609-844-7560
Martin Yale & York Sweepstakes
This postal file names 6,000 who paid $21.50 each to receive a sweepstakes report from Martin Yale & York. The report provides information about various contests. About 65% of the buyers are women. The list's sole source is direct mail.
Selections: Gender, hotline, state/SCF/ZIP
Price: $75/M
Contact: Millennium Direct Inc., 954-384-1557
Pilots Worldwide
The Pilots Worldwide — Authorized to Fly to the U.S.A. file identifies 82,588 men and 5,501 women. Among the foreign nationals listed here are major airline and private pilots. Counts are available for 186 nations. The United Kingdom, with 17,925 pilots, represents the largest segment, followed by Germany, Switzerland, France and Saudi Arabia. The source is government registrations.
Selections: Gender, geographic
Price: $250/M
Contact: Bethesda List Center Inc., 301-968-1712
Cross-Match
Multiple sources — including mail order buyer files, surveys and Web site data — were used to compile three Cross-Match lists: the garden list, with 1.6 million names; home product buyers, with 2.4 million; and crafts and hobby, with 3.9 million.
Selections: Gender, telephone numbers, gardening, house plants, bed/bath, decorating/furnishing, home/kitchen, homeowners, household income range, cooking, crafts, crossword puzzles, needlework/sewing, photography
Price: $80/M
Contact: 21st Century Marketing, 631-306-5236
M Culture Ethnic & Psychographics
Census, subscription, buyer and other overlaid data helped assemble the M Culture Ethnic & Psychographics Household master file, which profiles 102 million households based on data scores combined with psychographic information. This file includes Spanish-speaking households with verified telephone numbers.
Selections: Ethnic, religion, executives at home/business address, ethnic business owner home/business address, age, gender, income, customized selection, presence of children, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, 212-655-5153
ACCOUNT ACTIVITY
The Wine Enthusiast
ALC of New York LLC was recently appointed list manager by The Wine Enthusiast catalog. The file names 108,097 who made a purchase over the last 12 months. The Wine Enthusiast sells wine accessories and gifts. These buyers — 48% are men — range in age from 38 to 61 and earn about $125,000 a year. More than 80% are married professionals. About 50% own luxury vehicles. The source for the file is direct mail. ALC of New York also manages the catalog blow-in program.
Selections: Recency, dollar amount spent, gender, product, state/SCF/ZIP
Price: $125/M
Contact: ALC of New York LLC, 212-381-1716
Employment Review HR Executives
Recourse Communications Inc. has named Direct Media Inc. to manage its Employment Review HR Executives postal and e-mail lists. The postal file consists of 281,856 human resources officials and the e-mail file has 92,031 e-mail addresses. Telephone numbers are available. The executives listed work in medium-size to large organizations. The files include subscribers to e-mail newsletters and seminar attendees. These records are about equally split between men and women.
Selections: Gender, job title, number of employees, sales volume, telephone, state/SCF/ZIP
Price: $125/M (postal); $300/M (e-mail)
Contact: Direct Media Inc., 203-532-2418
Entrepreneur.com E-mail
Entrepreneur Media Inc. reappointed the PostmasterDirect division of NetCreations Inc. to manage the Entrepreneur.com opt-in e-mail master file. It consists of 41 list segments with a total of 120,164 prospect names. Entrepreneur Media offers a range of online business services for start-up companies. About 62% of the audience are men, median age 40, with annual household income of more than $69,500.
Selections: Age, country, domain, gender, job title/function, recency
Price: $200/M
Contact: NetCreations Inc., 212-625-8694
eMedia Magazine
Information Today Inc. has appointed Worldata list manager of eMedia magazine's file. It offers the names of 29,200 subscribers who are involved in editing, production, storage and presentation of digital content. About 95% of the readership is controlled circulation and the rest is paid. Some 25% of subscribers are executives, owners, principals or general managers. Most of the companies where these individuals work have invested $2 million or better on software. Their annual production budget often exceeds $250,000.
Selections: Business/industry type, number of employees, home/business address, state/SCF/ZIP
Price: $195/M
Contact: Worldata, 561-393-8200
CARD DECKS INSERTS
Nina's Discount Oldies
Estee Marketing Group Inc. is launching the blow-in program for Nina's Discount Oldies, a marketer of music and movies. About 100,000 catalogs are mailed each month. The typical age of those who will receive the blow-ins is 55. Three-quarters are men and most are married. The average unit of sale is $80. Advertisements may be as large as 5-1/2 by 8-1/2 inches and weigh up to .25 ounce.
Price: $35/M
Contact: Estee Marketing Group Inc., 914-235-7080
Premier Blow-ins/Package Inserts
Leon Henry Inc. is introducing the Premier blow-in and package insert programs. Both target consumers who paid $89.99 by credit card for membership in nationally advertised shopping clubs. The 9.2 million individuals targeted for the blow-in program are generally 45 to 55 years old. The package insert program is planned to go out to about 2 million. The maximum size for blow-ins is 5-1/2 by 5-1/2 inches. For package inserts the size limit is 5-1/4 by 8 inches. Either can weigh up to .20 ounce.
Price: $30/M (blow-ins); $45/M (PIP)
Contact: Leon Henry Inc., 914-285-3456
Entertainment Earth PIP
These package inserts will go out to buyers of action figure collectibles. A projected 70,000 packages are likely to be mailed annually. The average sale is $101. Three-quarters of the orders are delivered to men. The typical customer is 32 years old with an income of about $65,000 a year. As many as 10 inserts will be placed inside outgoing packages. Inserts can be as large as 8-1/2 by 11 inches. The maximum weight is a quarter of an ounce. Inquiries will be considered for overweight inserts (up to 2 ounces).
Price: $60/M
Contact: AccuList USA, 954-923-5659
