Chris Morgan, a former list management executive with Millard Group Inc., has founded Incite Lists & Data Services, based in Lebanon, TN.
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Chris Morgan, a former list management executive with Millard Group Inc., has founded Incite Lists & Data Services, based in Lebanon, TN.
The new company will focus primarily on consumer list management and offer original source compiled list data. “My focus will be consumer postal, e-mail, SMS (text message) and telemarketing lists,” says Morgan.
His first product launches include the Response Source database, which is comprised of direct mail survey data. A separate mail order buyers list can be segmented by merchandise categories.
Morgan has more than 20 years of list management experience. He spent 10 years at Millard handling publication and catalog lists. Earlier in his career, Morgan worked for Boardroom Inc. and Lake Group Media Inc.
