Celebrating the Future of Digital PR

ENTRY DEADLINE: November 7, 2025
LATE DEADLINE: November 14, 2025

The Digital PR & Innovation Awards honor the brightest minds and boldest strategies transforming today’s communications landscape. From game-changing social media activations to AI-powered campaigns, immersive video storytelling and multichannel programs—our awards celebrate the ideas and executions shaping the future of PR.

Organized into four focused tracks—Social & Influencer, AI, Automation & Data, Audio & Video Content, and Multichannel Campaigns—this program offers a dynamic platform for agencies, brands, and individuals pushing boundaries and delivering measurable impact.

Whether you’re igniting conversations on social platforms, harnessing the power of data, crafting compelling audio-visual narratives, or orchestrating integrated campaigns, the Digital PR & Innovation Awards shine a spotlight on your originality and excellence.

Submit your best work and join the leaders defining the next era of digital communications.

AI, Automation & Data

Rewarding smart, strategic, and tech-powered communications.

AI-Enhanced Crisis Monitoring

Recognizes the use of AI-powered tools or systems to detect, assess, and respond to issues in real time—minimizing risk and protecting brand reputation.

Best Use of AI in Content Creation (Messaging or Visuals)

For creative and effective use of generative AI to craft written content, visuals, or multimedia elements that enhance storytelling or campaign execution.

Best Use of AI in Media Monitoring or Analysis

Honoring innovative use of AI to track coverage, analyze sentiment, identify trends, or generate actionable media insights.

Data Visualization for PR

Celebrates the creative use of data visualization tools to communicate complex information clearly, persuasively, and visually—internally or externally.

Data-Driven PR Campaign

For a campaign grounded in data intelligence—whether through audience insights, performance analytics, or results measurement—that drove informed decisions and measurable outcomes.

Use of a Chatbot / Conversational Campaign

For the innovative deployment of chatbots or conversational tools in a campaign—enhancing user engagement, customer experience, or storytelling.

Use of AI-Powered Personalization

Recognizes strategic use of AI to deliver personalized messaging, content, or user experiences tailored to specific audiences or segments.

Audio & Video Content

Rewarding smart, strategic, and tech-powered communications.

Branded Podcast Series

Celebrates original podcast series developed or led by a brand or agency, delivering thought leadership, narrative depth, or community connection.

Branded Video Series

For multi-part video content that extended a campaign, elevated a narrative, or created consistent audience engagement through episodic storytelling.

Executive Profile Video

Recognizes powerful visual storytelling centered around leadership—whether building executive visibility, communicating vision, or humanizing the brand.

Interactive Audio or Visual Content

For immersive or interactive formats—shoppable video, 360-degree experiences, branching audio, or other dynamic elements that deepened engagement.

Internal Communications Video or Audio

Honoring compelling multimedia content created to inform, align, or inspire internal teams or stakeholders.

One-Off Audio Segment or Interview

For a standout single audio episode, interview, or moment that captured attention and reinforced brand or campaign goals.

Video or Audio for Social Media

Celebrates short-form, shareable content optimized for social platforms—designed to entertain, inform, or drive action.

Visual Storytelling Campaign

For campaigns driven by strong visual identity and narrative, whether through video, photography, motion graphics, or mixed media.

Multichannel Campaigns

Recognizing holistic campaigns that integrate digital, earned, and owned elements.

B2B Digital PR Campaign of the Year

Honoring a standout digital PR campaign designed for business audiences—demonstrating strategy, innovation, and measurable results in the B2B space.

B2C Digital PR Campaign of the Year

Celebrating a best-in-class digital PR campaign targeting consumers—built on creativity, audience connection, and cross-channel execution.

Best Use of Owned + Earned Media

Recognizes strategic alignment of brand-owned channels and earned media to amplify message, build trust, and drive engagement.

Cause-Related Campaign

For campaigns rooted in purpose—highlighting social impact, community alignment, or values-based storytelling across channels.

Digital Marketing Campaign ($250k+)

Recognizes exceptional digital marketing work backed by a substantial budget, demonstrating scale, creativity, and impact.

Digital Marketing Campaign (Under $250k)

Celebrates high-performing digital campaigns executed on a leaner budget—proving results don't always require massive spend.

Employee Engagement

Honoring internal digital campaigns that built alignment, culture, or motivation among employees through digital or multichannel tactics.

Global or Multi-Market Digital Campaign

For campaigns that successfully spanned regions, languages, or cultures while maintaining message consistency and impact.

Launch Campaign

Celebrates a successful campaign introducing a new brand, initiative, or experience—across digital and PR channels.

Local Campaign

For campaigns with a hyper-targeted focus—driving community-level impact or engagement at the city, regional, or grassroots level.

Media Relations Campaign

Recognizes earned media efforts that delivered compelling narratives, high-value placements, and strong alignment with broader brand goals.

Social & Influencer

Recognizing innovation and impact across social media.

Entry Guidelines

EARLY DEADLINE
November 7, 2025

LATE DEADLINE
November 14, 2025

All entries must be submitted by . Finalists will be notified in Spring 2026.

Who’s Eligible?

The Digital Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted.

Entry Fees

The price of each primary entry is $450. Each additional entry after the initial entry is $349. A late fee of $199 will be applied to entries submitted after November 7. Payment in full must accompany the entry. Entry fees are not refundable.

Submission Requirements

Campaigns

All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*

Objectives

What was the goal of the campaign?
Research

What metrics set the stage for the work your campaign sought out to do?
Strategy

What was the thinking and the strategic approach behind your work?
Execution

What actions did your campaign take or how was your campaign implemented?
Evaluation of Success

How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting Materials
Supporting Materials can include anything that best represents the success of your work. Examples include:
- Websites
- ROI Stats
- Media Coverage
- Press Materials
- Testimonials
- Research Documents
- Videos
- Photos

*NOTE: Each section of the application has a 300 word limit

Frequently Asked Questions

Who can enter?

The PRNEWS Digital Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.
How are the entries judged?

We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted. Judges will be looking for strategic initiatives that push the boundaries of digital innovation and will evaluate campaigns on the execution and idea as well as the impressiveness of the results.
What are the eligibility requirements?

To be eligible, the campaign or initiative must have taken place (either in part or in full) between November 2024 and November 2025. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
How do I increase my chances of winning an award?

Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.