Chief Marketer Webinars
All of Chief Marketer's webinars are FREE and available on-demand for up to one year after the run date.
The Ultimate Webinar Marketing Plan
Join Bob Hanson, president of Quantum Leap Marketing and author of The Definitive Webinar Marketing eGuide, for an interactive Webinar offering proven strategies for supercharging your Webinar program...
Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results
Let's face it: in today's challenging economy, online marketers don't have the time or resources to waste on programs that don't deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement....
Wiring a Human Business: Using the Web to Make Human Connections
Chris Brogan uses the Web (and its predecessors) differently than most people. Since 1984, he's been using computers to connect with people, build community, strengthen relationships and ultimately transform his business communications...
10 Trends That Will Make or Break Your Email Marketing ROI in 2010
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high...
How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels
One of today’s leading lifestyle brands, Vineyard Vines offers its customers a taste of the "good life" across a full line of apparel from ties and polo shirts to flip flops and tote bags...
The Vineyard Vines Brand Experience
Here is a sneak preview into the Vineyard Vines brand experience and how it offers customers a taste of the “good life” across a full line of apparel from ties and polo shirts to flip flops and tote bags....
Email Gone Viral: How To Extend Email Reach Through Social Sharing
Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad...
Helping Your E-mail Marketing Go Ka-Ching! For the Holidays
Here it comes—the make-or-break fourth quarter. While few in marketing would call 2009 a banner year, it’s not too late to turn it around. And an e-mail-marketing program running on all cylinders can help...
Mobile Marketing: How does your strategy stack up?
It’s a common dilemma. You feel your marketing needs to extend into the mobile channel. But before you commit scarce resources, you want solid information about what other marketers are doing to plant a flag in this relatively new medium, how much they’re spending, and what benefits they’re seeing. And those facts have been hard to come by...
Enhance Your E-mail With Social Media Marketing
Webinar: E-mail is more popular than ever in this down economy, thanks to its cost-efficiency, immediacy of results and high ROI...
CM: Get The Most Out of Your Data in the Fourth Quarter
It goes without saying that the holidays bring an influx of business. But how do you keep customers coming back long after the tinsel is off the tree? ...
MCM: Get The Most Out of Your Data in the Fourth Quarter
It goes without saying that the holidays bring an influx of business. But how do you keep customers coming back long after the tinsel is off the tree? ...
Customer Service On Call: A Fresh Look at the Outsourcing Option
Looking for ways to cut costs in your operation? Many multichannel merchants have been forced to rethink ways to reduce cost and increase revenue...
Webinar Prep 101: Best Practices for Preparing Online Presentations
A Webinar is not simply another online meeting – it’s an event. And like any event, preparation and practice are key to accomplishing a smooth delivery and a successful event...
MCM/IBM Webinar: How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader
What sets this company apart? IMC boasts a world-class e-commerce strategy that enables it to deliver a superior online experience...
IBM Webinar: How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader
What sets this company apart? IMC boasts a world-class e-commerce strategy that enables it to deliver a superior online experience. The company has taken measures to make its Web site easier to do business with, and that’s improved both customer satisfaction and sales....
The Next Big Thing: Online Video An Interactive Roundtable with Web Video Pioneers
It's new. It's hot. And it can bring your brand to life. What are we talking about? Internet video. Many marketers have tried it in the last 18 months. And you're missing an opportunity if you aren't using it in some form. For starters, video is a surefire means of engaging customers (and prospects). You can educate and entertain - at the same time. It's also easy to monetize. And it can deliver maximum ROI when properly used....
How to Deliver Webinars on a Budget
Worried that creating successful Webinars will empty your business's bank account? Don't - you don't need a corporate marketing department and thousands of dollars to put on effective Webinars. Join us for a complimentary Webinar to learn the basics of Webinar production for small businesses. Ken Molay, President of Webinar Success, will share how to prepare, produce, promote and deliver marketing Webinars on a budget....
The Predictive Marketing Imperative: Must-Have Techniques for Outsmarting your Competitors
This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.
You'll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue....
Drive Media Campaign Performance with Data and Analytics
Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at [x+1], as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns. ...
How to Craft and Deliver Lead Generation Webinars
On Demand Webinar - Webinars can be very effective tools for lead generation – but only if they are used correctly. Learn how leading innovators have mastered the key aspects of Webinar planning, delivery and analysis to boost revenue, reduce costs and drive productivity in their organizations....
