Zeta Interactive, Al DiGuido’s latest online marketing foray, yesterday announced its executive team.
They are: Bob Napor, chief financial officer; Craig Maccubbin, chief technology officer; Carla McLeod, chief marketing officer; Carlos Alcala, chief creative officer; Pradeep Vegunta, president, India operations; Scott Delea, senior vice president, new business development; Glenn Whiting, senior vice president, client services/account management; Lori Arnold, vice president of operations, RelevantNoise, Zeta Interactive’s social media unit; Joel Macaluso, senior vice president, product development; and Tom McGrade, vice president, business services and sales engineering
After a yearlong absence from the industry, DiGuido took over e-mail service provider Zustek Corporation, orchestrated the acquisition of online marketing agency Adverb Media and renamed the combined firm Zeta Interactive in November.
Zeta Interactive’s aim is to be a full-service marketing agency.
DiGuido was formerly head of marketing-services firm Epsilon’s interactive unit. He selected the name Zeta because it comes immediately after Epsilon in the Greek alphabet. As a result, Zeta literally means “after Epsilon.”
