E-mail service provider Yesmail today announced a partnership with content delivery firm EdgeCast Networks.
According to Yesmail, the deal will provide its clients’ e-mail recipients faster downloads of images and hosted content.
Studies have shown that the speed at which e-mails open is directly affects campaigns’ click-throughs, according to Yesmail.
E-mails delivered over the EdgeCast network load at the same high speed regardless of where in the world they are received, according to Yesmail.
“We are very excited about our partnership with Yesmail,” said James Segil, president of EdgeCast Networks, in the release announcing the deal. “EdgeCast has built a business focused on customer satisfaction, so it’s a natural fit to partner with Yesmail in their drive to provide their customers with the very best global high-speed email viewing experience available.”
