Deliverability firm Return Path today announced it has developed the first product allowing e-mail marketers to see how their messages look on mobile devices.
According to the company, the service is the first of its kind and allows marketers to see what their messages look like on Windows Mobile 5 and 6 and Blackberry devices.
“As more and more consumers read their email on mobile devices, marketers need the tools to preview their messages on mobile platforms,” said George Bilbrey, GM of Delivery Assurance, Return Path, in a statement. “Return Path recognized this growing need and worked hard to build the first-ever technology to render emails across multiple mobile platforms. We’ve launched with rendering for three popular devices, and we’re already hard at work on expanding our rendering capabilities for other mobile platforms.”
The mobile advertising market is expected to grow from $6 billion this year to $27 billion in 2011, according to the Radicati Group. Also, 44.7% of U.S. mobile phone users said they will look for enhanced Internet capabilities on their next phone, according to the Kelsey Group.
