Q Interactive, formerly CoolSavings, yesterday announced an e-mail marketing program under which it will send offers on behalf of clients to third party lists.
The company currently mails third-party offers to its own list, which it claims contains more than 6 million e-mail addresses of people who have taken an action of some sort, such as signing up for a list or clicking on an offer, in the last 120 days. The addresses were collected at sites such as CoolSavings.com, FreeStyleRewards.com and FreeGiftCardsNow.com.
Q Interactive projects that its list will contain 40 million permission-based e-mail addresses by the end of the year.
Under the new program, Q Interactive will e-mail offers to third-party lists on a revenue-share basis.
To avoid being labeled as spam, the e-mail will arrive in people’s inboxes under the list owner’s brand, said spokeswoman Melissa Lederer.
She said Q Interactive will also limit the number of offers to individual addresses to avoid list fatigue.
The company typically will look for lists beginning in the 500,000-address range, but more important is that it be a list with the potential to continually draw fresh names, Lederer said.
Greeting-Cards.com is the first company to announce publicly it has signed onto the program.
“We are excited about the opportunity Q Interactive’s e-mail program has opened up for us, both in terms of better monetizing our e-mail list and providing e-mail content from quality advertisers our consumers will be receptive to” said Laila Rubstein, CEO and co-founder of Greeting-Cards.com, in a statement.
