Deliverability consultancy Pivotal Veracity has launched a new tool to help clients manage their online reputations.
According to Pivotal Veracity, its new offering includes the following:
--A whitelist management system that enables mailers to access, setup and manage whitelisting programs at dozens of U.S., European and Asian ISPs and others.
--A blacklist-monitoring service that allows mailers to tell if they are on any of the various major anti-spam blacklists, such as Spamhaus. The service also offers information on the criteria the various blacklists use to decide whether a mailer should be listed, and the steps the mailer must take to get delisted.
--A feedback loop management function that allows mailers to sign-up for and monitor the various feedback loops, or programs where ISPs give marketers reports on the spam complaints that result from their mailings.
--A proprietary reputation assessment system that allows companies to determine their own overall online reputation and that of potential and existing business partners using a an aggregation of third-party data, such as authentication checks, IP reputation assessment services, and consumer ratings sites.
