Though the hype and excitement surrounding President Barack Obama’s historic election seems far from dying off, one would not know it by looking at his e-mail activity and corresponding Web site traffic.
Not surprisingly, Obama’s e-mail activity and campaign Web site traffic saw dramatic election-day spikes on Nov. 4, according to Email Data Source.
But after election day, visits to BarackObama.com plummeted and have been flat since, according to Email Data Source, a company that tracks organizations’ e-mail activity and corresponding Web site traffic.
Since election day, Obama’s campaign has sent a steady two messages a week to its e-mail list. Corresponding Web site traffic to his site has been a steady one seventh of what it was on Nov. 4. Moreover, the e-mails have not resulted in corresponding boosts in Web site visits, according to Email Data Source.
Of course, none of this is all that surprising. The election is over, so presumably only true die-hards would continue to visit a campaign Web site.
But throughout the campaign, Obama dominated both John McCain and Hillary Clinton in terms of e-mail usage and corresponding site traffic, according to Email Data Source. He achieved massive spikes in online activity any time there was a newsworthy political event, whether it was positive for him or not.
For example, Obama's Web site received 10 times more visitors than Clinton’s and McCain’s just after New Mexico Gov. Bill Richardson endorsed him in March. Obama’s site also saw a massive spike during the Rev. Jeremiah Wright fiasco at the end of April.
Meanwhile, Clinton on Sunday sent a message thanking her e-mail subscribers and leaving the door open for her to continue communicating with them while serving as Obama’s Secretary of State and beyond.
”This is not a goodbye, because we're all embarking on a new American journey,” the message began.
McCain also is apparently not done with his e-mail list. On Jan. 7, he sent an e-mail to his subscribers announcing the formation of the Country First political action committee and soliciting donations.
