Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia’s instant video chat technology in e-mails sent by companies using Goodmail’s CertifiedEmail—a program under which senders agree to abide by certain non-spamming practices and pay a fee to ensure their messages get delivered at participating ISPs with graphics intact.
According to the two firms, TommiMedia’stechnology embedded in CertifiedEmail messages will enable marketers to include single-click access to sales representatives and support departments.
The combination of TommiMedia’s platform with CertifiedEmail will also allow companies to include access to live webinars and webcasts in an eemailed invitation, the two companies claimed.
“The key to increasing the ROI from email campaigns is moving content and functionality closer to the user,” said Peter Horan, CEO of Goodmail Systems, in a statement. “By incorporating live video chat capabilities in the CertifiedEmail platform, Goodmail and TommiMedia are making it easier for consumers to immediately interact with businesses they trust, and quickly get the information they need.”
