Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.
The company is offering senders that meet the criteria for its CertifiedEmail program three free sends using the system. If the program doesn’t deliver a 300%-or-higher ROI, Goodmail will reduce its quarter-cent-an-e-mail price to the point where it does, the company said.
Goodmail’s CertifiedEmail program guarantees delivery of permission-based e-mail with graphics and links intact. Goodmail-certified messages also carry a symbol vouching for the sender’s authenticity at participating Internet service providers.
AOL and Yahoo have implemented the technology. However, very few in the industry have seen e-mails carrying Goodmail CertifiedEmail symbols. As a result, some have begun questioning the popularity of the CertifiedEmail program among commercial e-mailers, and its viability overall. None, however, would go on the record for this article.
Goodmail’s vice president of marketing, David Atlas, brushed this assertion aside and said 300 companies are using the company’s technology.
“We are saying that we are confident enough that you will get a minimum 300% return on your quarter penny per e-mail that we will give you three shots free,” said Atlas. “If you don’t see a 300% return, we’ll lower the price to make sure you get one.”
Atlas added any lowered price as a result of this promotion will remain in effect for at least the rest of 2007. The promotion is good for current and prospective customers, he said.
He added the company will name six new Internet service providers implementing Goodmail in May. He declined to name them.
