Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure.
Al DiGuido, CEO of Epsilon Interactive, was ousted. And the firm killed the Epsilon Interactive brand, bringing it under its corporate umbrella.
“There no longer will be an external [Epsilon Interactive] brand,” said Epsilon CEO Michael Iaccarino.
DiGuido has been one of the most high-profile execs in the e-mail industry since he took the helm at Bigfoot Interactive in 2001.
Alliance Data Systems, Epsilon's parent company, bought Bigfoot in September 2005 for $120 million and renamed it Epsilon Interactive.
Iaccarino said that “no more than four people total were let go” during the purge. Aside from DiGuido, he added, none were involved with clients or new business development.
Meanwhile, the company set up four new business groups: Epsilon Data Services; Epsilon Interactive Services; Epsilon Agency and Direct Services; and Epsilon Strategic Database Services. Previously, Epsilon Interactive ran as a quasi-autonomous unit.
