E-mail service provider e-Dialog announced last week it has acquired Adinfonitum, a small Bellevue, WA-based e-mail service provider, for an undisclosed sum.
Adinfonitum’s key client is Alaska Airlines, for which the e-mail service provider helped eliminate paper statements from its frequent-flyer program, said e-Dialog’s chief executive, John Rizzi.
The acquisition gives Lexington, MA-based e-Dialog a presence on the West Coast, which will help the e-Dialog more easily service existing clients and prospect there, he said.
“There is a geographic truth to our industry,” he said. “If you look at, for example, West Coast businesses, such as Responsys and Digital Impact, you’ll see a lot more concentration in the West and less in the east. Logistically, it’s easier for [West Coast businesses] to have people in their own time zone.”
Adinfonitum’s other clients include the American Red Cross, industrial truck and winch manufacturer Paccar, self-storage firm Shurgard and the University of Washington
