Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today.
Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and personalized hotel and casino offers.
"The travel and hospitality industries are truly advancing the technologies and multichannel strategies they use to interact with customers," said Matt Seeley, platforms division president for Experian Marketing Services, in a statement. "We are excited to support a brand like Las Vegas Sands that truly understands the value in leveraging data to better engage its customers with relevant messages -- an essential initiative for driving long-term revenue and competitive differentiation in the service-oriented hospitality industry."
Las Vegas Sands’ properties include the Venetian hotel, resort and casino in Las Vegas, the Sands Expo and Convention Center and the Palazzo resort, hotel and casino in Paradise, NV; the Sands Macao and the Venetian Macao resort and hotel in Macao, China; the Sands casino and resort in Bethlehem, PA; and the Marina Bay Sands in Singapore.
