E-mail technology provider Bluestreak today unveiled the latest version of its e-mail marketing technology.
Dubbed ionMX 2.0, the application-service-provider-based technology is compatible with Goodmail’s CertifiedEmail system and Return Path’s Sender Score Certified program, according to Bluestreak.
Company executives are touting the new system’s versatility.
“We think we’ve built the most rapidly evolvable platform in the country,” said Bluestreak’s chief technology officer, Chuck Ellis.“This can grow to meet the demands in any technology direction more rapidly than any other system out there.”
The technology is designed to be able to work with any customer relationship management software.
It is also designed to work with emerging chanels, such as RSS feeds, said Ellis.
“This will be able to handle RSS distribution, blog distribution [and] SMS multimedia format when that comes out,” he said. “It’s designed to extend beyond just e-mail.”
