Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points -- from the low-to-mid 50s to the low 70s -- during the last two years. While a closer look reveals the facts probably aren't as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure....More
This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater....More
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories....More
Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer's organic search efforts have paid off, attracting customers more likely to want specific products--and pay premium prices for them--rather than pulling in bargain hunters....More
Sponsored by Bridgeline Digital: This ebook covers the new tactics, best practices and best metrics that will enable you to convert more of your online traffic into bankable sales....More
Sponsored by Bridgeline Digital: eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together....More
