Promo and Events
Digital Shopping Technology Primer
Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results...
Tips for Pop Up Stores
Pop-up shops have redefined the notion of when and where a sale can be made These temporary spaces not only deliver an element of surprise just by their...
Online Video Consumption is Booming
If you're not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore's word for it: Online...
7 Ways to Make Rebates Work Harder
On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several...
Do You Groupon?
If you haven't discovered Groupon.com yet, check it out It's a site that puts a new spin on coupons, offering a different discount each day specific to...
Tips for Marketing Road Trips
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area...
Sales to Go: Should You Sell on Site at Events?
If your vehicle is parked at Walmart or in front of Kroger, it's easy enough to hand out a coupon visitors can redeem inside. But what if tour stops are...
A Light Snac for Dumb Phones
Smartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but...
Panasonic Has An App for New Shavers
The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message...
Climb on the Bing Bus
PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into...
Walmart's Parading Pet Promo
Hasbro's Littlest Pet Shop is running a promotion in February that would be any brand marketer's dream. In February, kids waving flags will parade through...
Jackson Hewitt Hopes for Good Returns from Direct Mail
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure...
