Promo and Events
Miller High Life Goes On a Loyalty Binge
Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it? ...
Madden 09 Marketing Rolls Out
It's the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before...
Will Gold Medals Spark Post-Olympic Marketing Deals?
Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes...
McDeals? Or McMarketing Mishap in the Making?
Tim Parry's local McDonald's blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he's so cheap he'll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald's could earn...
Who Lets the Dogs Blog?
“On the Internet, no one knows you're a dog,” the cartoon says. But if you're a dog and don't care who knows it — or a cat comfortable with your feline side — then Purina has a social network for both you and your owner...
The Cooler Side of Sears? Retailer Targets Teens
Department stores. Those are the places your mom goes to buy you things. That's what teenagers generally think of those mall anchors. But it's not stopping Sears from getting young people to change their ways ...
Hooters Horse Racing Deal Goes Bust
The restaurant chain's sponsorship of Big Brown was denied at Belmont, but it wound up getting its money's worth....
Wal-Mart Has Designs on Designers
Is Wal-Mart about to become the Mecca for the fashion-conscious? Read why Wal-Mart may be catching up with discount rival Target and indeed be finally getting the mix of product and celebrity brand right...
Breakthrough and Innovate Your Brand
Times are tough, and spending is tight. But that doesn't mean you should stop trying to find innovative ways to boost your brand profile. Learn how to avoid lackluster short-term fixes and instead create winning strategies...
Wal-Mart Cracks the Code on Social Media Integration
Wal-Mart is the biggest retailer in the world, but it hasn't always been considered a paragon of online innovation. Read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration. ...
NutsOnline Gets Social With Jericho Fans
If your favorite television show got cancelled, what would you do? See what else was on? Write a letter of protest? Fans of CBS's "Jericho" went nuts. ...
NHL Needs to Keep Outdoor Game a Novelty
The AMP Energy Winter Classic was played before a record crowd and drew tremendous television ratings in the Buffalo and Pittsburgh markets. But will the National Hockey League look at that apparent success and wear out a novelty for both fans and sponsor? Click here for more....
