Promo and Events
Shop.Org's Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these....
New Citi App Lets Loyalty Members Pool Points Through Social Networks
Apps have helped all kinds of brands advance branding and interest. From apps that help shoppers locate the appropriate Robitussin cold medication while they stand in the aisle to Val-pak apps that let users use their phone camera viewfinders to “see” coupon offers hanging over Valpak client merchants as they walk down the street.. But while most apps deliver branding and product information, Citi has just developed a Facebook app for its loyalty members that the company terms, "both a rewarding and social experience."...
Short and Sweet: Quick Tips for Marketing Success
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the...
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they...
Sweeps Don'ts
DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not...
Join the Coupon Crowd: Examining the Social/Coupon Connection
To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon...
Look, Up in the Sky | Farmers Insurance Connects in FarmVille
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops to...
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don't forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively...
Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty...
Good Things From Martha: Sub Card Ideas
Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription...
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