Online Marketing
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Measurement and Media Planning are Key to Online Video Success
Congratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How...
Engage Customers, Or Else
AOL made an announcement recently about its enhanced whitelist (EWL) an internal list of low-spam-complaint mailers whose messages are delivered with...
Measure E-mail Marketing Performance Against Business Goals
While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of...
Open Rates Rise: Epsilon
E-mail marketers' average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon....
Panasonic Has An App for New Shavers
The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message...
A Light Snac for Dumb Phones
Smartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but...
Pitney Bowes Addresses a Shifting B-to-B Market
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct...
Anaheim? They've Got an App for That
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications...
Online Video Consumption is Booming
If you're not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore's word for it: Online...
Do You Groupon?
If you haven't discovered Groupon.com yet, check it out It's a site that puts a new spin on coupons, offering a different discount each day specific to...
Q&A: Sears Takes the Amazon Route
Retailer Sears is remaking itself for the 21st century. That's no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings...
Giving on the Go
Have you given a donation via your mobile device to benefit Haitian relief? YES 18% NO, but I've donated through other means 40% No, I haven't made a...
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