Michelle Madansky Joins Marketing Management Analytics

Michele Madansky has joined Marketing Management Analytics, and will serve as the firm’s senior digital advisor. Madansky was formerly VP of customer insights at Yahoo.

In her new role, Madansky keep other MMA management abreast of digital thinking and research trends and will be active in MMA client engagements where digital media plays a major role in marketing activities. She will also be a major participant in MMA’s Client Digital Summits.

She began her career in the Marketing Sciences group at BBDO Worldwide, where she became the first interactive specialist after launching the BBDO Techsetter Hotline on Compuserve in 1994.

MMA uses marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.