Q: Do you know your best customers? Retailers said they It's no wonder more than a third of retailers don't know who their top shoppers are: Half of those questioned in a recent poll don't have a single individual who's responsible for maintaining customer information. They understand the value of that data, though: 76% said segmentation was essential for winning and keeping good customers. One out
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Q: ‘Do you know your best customers?’ Retailers said they…
It's no wonder more than a third of retailers don't know who their top shoppers are: Half of those questioned in a recent poll don't have a single individual who's responsible for maintaining customer information.
They understand the value of that data, though: 76% said segmentation was essential for winning and keeping good customers. One out of five felt they could do basic analysis but didn't have the tools for anything more sophisticated.
