You want to talk about direct mail copy? Nothing can beat a series of letters sent by Time magazine during the early years of World War II.
Spring, 1940
When kingdoms vanish in the night. . .
-- and nations wake to find the enemy within their gates. . .
Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror – as puzzled children turn to parents for reassurance and explanation.
This very hunger for the last minute news makes it only too easy to miss the big stories, important stories which war crowds off the front pages of newspapers into the wilderness near the women’s page.
For every day here in America big news is happening – news that will affect all of our lives and our pocketbooks as surely and as directly as the more spectacular headlines that shocked us al when Denmark fell and Norway was invaded.
News is happening to us in the “smoke-filled” conference rooms as the 1940 presidential campaign sweeps ahead. . .
News is happening to us in the quiet laboratories of science and medicine and industry. . .
News is happening to us in unheralded meetings of labor and management. . .
So much news is happening to us that no busy person has time to read and digest all of it – time to sift out fact from rumor and make it all make sense.
And that is why TIME can be so useful to a busy person like yourself.
For brief, readable, memorable TIME is the only way you can be sure of getting the full significance of each marching week of this historic year -- the
Full importance of being alive in such epochal times.
Try TIME for yourself and see how TIME brings each seven days’ disconnected headlines and new flashes into one easy-to-grasp, easy-to-remember story of the world’s week.
Try TIME for yourself and see why the editors of America’s leading newspapers have voted TIME the most interesting, most useful, most reliable magazine in America.
Try TIME for yourself and see why the 700,000 best informed families in America turn to TIME each week for a balanced understanding of all the news of war and peace.
Try TIME under this special trial offer which will bring you the next seventeen weeks of the Weekly Newsmagazine for only $1.00 . . .
Lessthan1centaday!
The enclosed card entitles you to this special rate – so please fly it back to me today . . .
. . . before you miss another week of TIME.
Cordially,
Perry Prentice
Circulation Manager
STATISTICAL P.S.: Your $1 trial subscription will cost you less than TIME’s editorial cost on four words in one issue. For TIME spends well over 25 cents on every word it prints – for fact-finding, for cable tolls, travel to the far-flung places where news is happening, for writing, re-writing, checking, condensing, arranging, editing.
