You want to talk about direct mail copy? Nothing can beat a series of letters sent by Time magazine during the early years of World War II.
October, 1940
Dear 1940 Graduate:
Yourclass graduatedrightintothe middleofthegreatest world crisisin five generations!
Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots in the most critical election since Lincoln’s day. And the boys you know may be the first to be drafted to meet the greatest military crisis since Napoleon!
This year the news is happening to you as it has happened to few graduated classes before you. Hour by hour the news is growing more personally important to you -- and more confusing and harder to follow without TIME.
In weeks like these, we want to do all we can to help you become a TIME-subscriber right now -- within a few months of graduation -- without waiting for your ship to come in. And so we are making you an offer we have never made before, and may never make again.
We are inviting you to join us as a TIME-subscriber at a Special Post-Graduate rate available only to people in the same boat as you are -- to members of the Class of 1940:
A Year of TIME for only $3.50
This saves you $1.50 under TIME’s regular $5.00 subscription price – or $4.30 under what these copies would cost you at the newsstands.
TIME has always been head and shoulders the first choice magazine of younger college graduates, for TIME was planned in the first place by two young men in college, and TIME is written briefly, vividly and realistically by young people for young people.
And this year TIME can be more valuable to you than ever before.
