Telemarketing

A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found....More

The Pennsylvania Attorney General’s office has fined a Florida company at least $125,000 to settle charges that it used deceptive telemarketing and other practices to market and sale of timeshare vacation packages in the state....More

Five state attorneys general have filed lawsuits seeking a permanent injunction against Credexx Corp and of Irvine, Calif., and its president, David J. Tabb for allegedly offering fraudulent automobile extended warranty plans through telemarketing, direct mail, and direct response television, according to Washington Attorney General Rob McKenna....More

The alleged operators of a New Jersey-based telemarketing scheme will pay a record $18.8 million and leave the charitable donation business to settle Federal Trade Commission charges that they violated an agency order by misleading consumers to believe that they were donating directly to legitimate charities serving police, firefighters, and veterans, when in fact only a small slice of the donations actually went to these charities, according to the FTC....More