Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of R. Crusoe & Son, a direct marketer of luxury travel tours around the world.
R. Crusoe offers its customers some four dozen possible itineraries for trips that include experiences beyond the more common famous building/famous collection package tour.
“We target the 5% club,” explained David Weber, the founder and managing director or R. Crusoe, alluding to people in the top economic bracket. “They want more than just seeing museums and churches. They want to know what the local people are like, what the political and economic climate is.”
And Staley?
Although Weber described Staley's contributions as “initial imaging and layout,” aficionados will spot echoes of his legendary whimsy throughout the copy. For example, the catalog illustrates what small, select journeys mean by saying, “Only you and your lover or only you and your seven elderly aunts with the waterfront house on Nantucket.”
