Keeping the Promise
Integrating CRM into fulfillment can be a costly proposition
Want a customer-centric fulfillment operation? Then be prepared to invest time and money.
One of the biggest investments is, of course, software. According to Paul Soboda, vice president of Richmond, VA-based fulfillment consultancy Curtis Barry & Co., companies will need to implement systems for order management and data mining, as well as software that can help move products quickly from shelf to shipping.
The cost can vary widely. Sometimes CRM software can cost only
