Gannett Acquires Retail Marketing and Database Firm ShopLocal

In separate transactions, Gannett Co., Inc. has acquired the ownership shares of ShopLocal LLC, a marketing and database services firm that services U.S.-based retailers.

Gannett acquired the company from partners Tribune Co. and The McClatchy Co. Tribune had owned 42.5% of ShopLocal, and McClatchy held 15%.

Under the Gannett umbrella ShopLocal will be paired with PointRoll, a rich media unit.