FOR MANY IN THE INDUSTRY, the John Caples International Awards represent one night of the year honoring the best in direct marketing creative. For others, it’s much more than that.
An estimated 200 volunteers, including chairpersons in 34 countries, take time out from their DM day jobs year-round to run the Caples awards, which will be presented Feb. 21, 2002 at the Roosevelt Hotel in New York.
