Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue....More
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:
· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online...More
The Direct Marketing Association's (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization's executive vice president of Washington operations, will serve as acting CEO....More
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice....More
Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit....More
