GreenandMore.com Offers "One Stop Eco-Shopping"
Just in time for Earth Day in April, GreenandMore.com, a division of Boston Green Goods, mailed its spring 2010 catalog full of environmentally friendly home products. A drink carbonator, The SodaStream Penguin Soda Maker ($199.99 - $249.99), appears on the cover. This item is positioned as a thoughtful choice for saving money and cutting down on packaging (the catalog cites a statistic that the average U.S. home consumes 2,500 soda containers per year.) Throughout the 32-page book, the company offers products designed to minimize impact on the planet like outdoor furniture made from renewable resources, an assortment of compost and rain barrels, and fragrance/dye free detergents. Other products include the Premium Reel Lawn Mower ($229.99), MOOF Single-Speed Cruiser bicycle with solar-powered LED Lights ($599.99) and an Auto-Off Motion Detector light switch ($76.99). Orders can be placed by phone, fax, mail, or online at GreenandMore.com. $150+ orders earn free shipping. Other Boston Green Goods brands include AllergyBuyersClub.com, Pain-Relief.com, and SleepBuyersClub.com.
Gevalia Kaffe Updates Package, Adds Incentives
Continuity coffee marketer Gevalia Kaffe mailed a brighter and more eye-catching new package with several new incentives to entice prospects. Gevalia has traditionally offered a coffeemaker as a premium in its direct mail packages. Here, the company has upped the ante, with the Stainless Steel Collection (carafe, travel mug, and coffeemaker) in addition to a newly added coffee sample freemium. The three stainless steel components are valued at $160, and have been used for some time as the premium offered via inserts. The front of the package reads: “We don’t just deliver great coffee. We also give you the perfect way to serve it.” Inside, the package includes a free sample of Gevalia’s Signature Blend Coffee affixed to an insert detailing all of Gevalia’s coffee varieties. Consistent with previous offers, the intro/trial offer is set at $10 for one pound of coffee, with an agreement for three future deliveries. Recipients choose the accent color of their coffeemaker as well as two types of coffee by affixing the corresponding stickers to the order form. Orders can be made by mail, phone, or online at Gevalia.com/try.
UNHCR Outlines 2010 Global Plan
The front of the recent USA for United Nations High Commissioner for Refugees' (UNHCR) 6" x 9" package features a world map pinpointing particular parts of the world where "34 million people around the world are suffering." Places like Columbia, Democratic Republic of Congo, Darfur/Chad, Afghanistan, and Pakistan are singled out, but the humanitarian group works in 118 countries to provide shelter, water, and emergency survival kits to refugees. In an effort to communicate the scope and scale of its mission, the group enclosed its 2010 Global Plan. The 4 page brochure features UNHCR Goodwill Ambassador Angelina Jolie on its cover, and outlines the organization's efforts to help. With each region/country, the insert summarizes the problems there and addresses how UNHCR is working towards a solution. For instance, in Afghanistan, UNHCR is pledging to build shelter and provide water for the people there, ensuring clean water in 3,800 communities set to receive returning refugees, as well as survival kits for 100,000 families. The ask ladder is set at $20/$30/$40/other, which is consistent with most recent promotions. Donations can be made by mail or online at UNrefugees.com.
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