Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year’s annual election period (Nov.15-Dec. 31, according to Mintel Comperemedia.
Overall, Mintel expects insurers to send approximately 350 million direct mail pieces to non-customers between October and December.
In addition, Medicare acquisition mailings in October rose 13% over last October, reported Mintel.
Typically, insurance companies send the most Medicare mailings of the year during that period when they’re allowed to market Medicare Part D plan information to consumers, according to Mintel.
"This year, two competing forces--budgetary constraints and the growing population of Medicare-eligible consumers--influenced insurers’ direct mail strategies,” said Daniel Hayes, vice president of insurance services, in a statement. “It’s clear, however, that the growth of the Medicare ‘population’ won.
"In the face of tightened budgets, insurance companies still managed a sizable increase in Medicare direct mail this year. Insurance companies haven’t backed off aggressive mailing strategies for Medicare,” he continued. “Instead, many insurers appear to have cut costs by lowering their spend on individual campaigns by going to a single color, eliminating artwork, and recycling past campaigns helps free up dollars so issuers can send out more direct mail"
