Canadian Credit Card Direct Mail Plummets

Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.

“The Canadian recession, which began at the end of 2008, has led to this significant decline driven primarily by the large Canadian banks,” said Andrew Davidson, senior vice president, in a statement. “However, as the economy begins to recover, there are signs that direct mail volume is also stabilizing, which creates a tremendous opportunity for banks to increase their marketing.”

Mintel said it expects to see a rebound in direct mail this year.